Welcome to The Lab
In an effort to showcase it's new mobility products, AT&T asked us to create a flexible campaign system to talk about all the things it had going on. The result? An entertainment R&D lab thats part amusement park, part work space and all sorts of weird.
It's called AT&T Innovations and its where AT&T comes up with different ways to give you "More for Your Thing," like getting the best music, movies and TV in one unlimited plan. Come up to the lab, see what's on the — metaphorical — slab.
SrAD: Jono Moore SrCW: Elaine Kelch ECDs: Matt MacDonald, Dave Cuccinello & David Povill
Director: Terri Timely