Jono Moore | Associate Creative Director
Jono Moore is an award-winning art director living and working in Los Angeles.
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AT&T | More for Your Thing

Launching AT&T Entertainment Group's 2018 brand campaign.

More For Your Thing

 

In 2018, we relaunched AT&T with a fully integrated brand campaign. More for Your Thing positions AT&T’s services and products as the enablers of people’s pursuit of their passions — their “things.”

In addition to a dozen spots specific to each line of business — mobility, DIRECTV and internet — we kicked off the campaign with a thematic spot that ran in cinema and during the 2018 Olympic broadcasts.

My partner, Elaine Kelch, and I presented and produced the entire suite of launch work, cast Lena Waithe as the new voice of AT&T, introduced a new music strategy and created an updated visual system to unite all of AT&T's brands.

 
 
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SrAD: Jono Moore    SrCW: Elaine Kelch    JrCW: Dani Silveri     ECDs: Matt MacDonald, Frank Datallo, Dave Cuccinello & David Povill

ADWEEK     The Drum

 

A year and a half later…

XFINITY hit us back where it really hurts. In “our thing.”

Ouch.