Welcome to The Lab
In an effort to showcase it's new mobility products, AT&T asked us to create a flexible campaign system to talk about all the things it had going on. The result? An entertainment R&D lab that’s part amusement park, part work space and all sorts of weird.
Come up to the lab, see what's on the — metaphorical — slab.
Ultimately deemed “too weird” for AT&T, the best award I could ever receive, Rebel B Harvey remains on ice.
SrAD: Jono Moore SrCW: Elaine Kelch ECDs: Matt MacDonald, Dave Cuccinello & David Povill
Director: Terri Timely