Jono Moore | Associate Creative Director
Jono Moore is an award-winning art director living and working in Los Angeles.

Platinum Social

Amex Platinum Social


Platinum Card Members weren't taking advantage of the many benefits offered by their Card. So we created a strategic way to remind them of the #PlatinumPerks most relevant to them.

We created a cinemagraph for each Card benefit, 28 in total, and used list-matching and targeting to ensure only those taking the least advantage of certain benefits saw the right cinemagraph.

Benefit usage went up ~20% during the run of the campaign.