Jono Moore | Associate Creative Director
Jono Moore is an award-winning art director living and working in Los Angeles.
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Platinum Social

Amex Platinum Social

 

Platinum Card Members weren't taking advantage of the many benefits offered by their Card. So we created a strategic way to remind them of the #PlatinumPerks most relevant to them.

We created a cinemagraph for each Card benefit, 28 in total, and used list-matching and targeting to ensure only those taking the least advantage of certain benefits saw the right cinemagraph.

Benefit usage went up ~20% during the run of the campaign.