Amex Platinum Social
Platinum Card Members weren't taking advantage of the many benefits offered by their Card. So we created a strategic way to remind them of the #PlatinumPerks most relevant to them.
We created a cinemagraph for each Card benefit, 28 in total, and used list-matching and targeting to ensure only those taking the least advantage of certain benefits saw the right cinemagraph.
Benefit usage went up ~20% during the run of the campaign.